Server-Side Monitoring vs. Pixel Monitoring - Which is Better?
A variety of ecommerce services are turning to server-side monitoring as a method to enhance their data collection procedures. While it needs more technical knowledge than normal GTM and might introduce additional costs, it can bring about better precision and even more reputable information
Pixel tracking utilizes an item of code to register conversions on your web site. It's very easy to set up and less vulnerable to ad blockers.
1. A lot more precise information
The conventional approach of tracking conversions on a website, making use of pixels, is having difficulty with altering internet browser privacy policies. This suggests that the data being sent to Google Ads, Facebook Manager and various other platforms is less precise than it must be.
Server-side monitoring is an extra protected choice that helps to bypass these restrictions, as it's packed from your very own domain name and treated as first-party code, indicating it's much less likely to be impacted by advertisement blockers or various other protection measures. This offers much more precise data and a much more total image of customer trips throughout networks.
In addition, this type of tracking allows companies to track conversions outside of the web site, such as telephone call and in-store sees, which can be tough for pixel-based monitoring. This versatility provides marketing professionals a lot more ownership over the data they send, and makes it easier to comply with numerous information legislations. It's likewise a lot less susceptible to fraudulence, as it's harder for deceitful stars to control the system by altering the postback URL.
2. Much better control over information.
Server-side tracking allows businesses to accumulate and improve information before sending it to third-party analytics/advertising platforms. This boosts information completeness and accuracy, which can aid marketing professionals make more informed marketing choices.
Standard pixel tracking relies on JavaScript tracking codes that are positioned in web site visitors' browsers. These tracking codes are usually obstructed by ad blockers, which can result in information collection disruptions and inaccurate outcomes. Server-side monitoring enables businesses to bypass these constraints and supply accurate, regular data that is less at risk to interference.
This type of monitoring likewise allows services to track conversions that take place beyond the site, like call and in-store acquisitions. This is important given that new personal privacy policies such as Apple's Intelligent Tracking Avoidance (ITP) limit the service life of cookie-based tracking pixels to 7 days. This is a vital reason S2S is extra reputable for businesses looking for to adjust to these modifications.
3. Much less prone to scams
Server-side monitoring enables companies to adjust data payloads prior to it reaches third party endpoints, boosting security and personal privacy. This is specifically essential as various browsers and platforms progressively transform how they manage cookies. As an example, in iOS 14, Safari will only provide first-party cookie information and will certainly not allow pixel-based tracking. Utilizing server-side monitoring, you can bypass these limitations and continue to track conversions that occurred beyond your website.
Additionally, server-side tracking allows you to record user data directly on your own web servers. This removes dependancy on 3rd parties, which can be prone to violations and privacy offenses.
A server-side tracking system is a set of directions that informs your web site's web server what occasions to tape. This information is after that sent out to analytics devices like Google Analytics and Facebook Organization. It's additionally made use of to cause event-based advertisements, such as retargeting. On the other hand, pixel monitoring is a different approach that makes use of a tiny item of code on your web page to gather information from individuals.
4. Much easier to execute
Server-side tracking is a data collection process that happens on the website's very own web server, bypassing internet internet browser restrictions. This implies that data collected by the website/app is first sent out to the web server where it's refined and after that forwarded to analytics tools like Google Analytics or Facebook Pixel.
The benefit of this approach is that it reduces the extent of information administration and provides organizations more control over transmission, making it generally extra reputable. Therefore, it's much less susceptible to data obstacles brought on by points like a broken connection or an energetic advertisement blocker being set up.
With OWOX BI's Server-Side Tracking, your organization can accumulate real-time conversion data in the same way that you would certainly with pixels or a cookie, yet this is then passed directly ad optimization software to your advertising and marketing devices on the server. This permits you to have even more precise data and aids make certain conformity with privacy regulations such as GDPR. In addition, it additionally stays clear of the tracking limitations enforced by web browsers and ad blockers.